I turn complex business problems into products people can actually use.
I design enterprise experiences that connect user needs, business strategy, and technical reality—from early discovery through delivery.
Latest Work
Order 360 UI
Large Scale Capacity Strategy
Instacart Integration
Latest Work
Order 360 UI
Large Scale Capacity Strategy
Instacart Integration
How I create IMPACT
Discover. Define. Desgin. Deliver.
I combine research, systems thinking, AI, and collaboration that solves real business problems and create lasting value.
DISCOVER
Uncover User needs and business goals through research and data analytics.
Define
Synthesize insights, map systems, and identify high impact business and user opportunities.
Design
Create and validate solutions with users and stakeholders through an iterative approach allowing for maximum returns.
Deliver
Working with engineering and business teams to bring solutions to life and measure their impact.
Discoveries + Service Blueprints
The backbone for all designs and teams is having a solid foundation in which to start from. A lot of what happens during the discovery phase helps agile teams develop faster and stay on track. This begins during the discovery and inception phase by conducting interviews with stakeholders, users, and development teams to learn and understand the use case and the backend services in which to create robust design concepts.
App Development
Once the discoveries take place – its time to put pen to paper. For much of the app development phase, it’s key to work with the development team and get coordination between the Product Designer and the Developers. Putting together user flows and screens that help illustrate the experience on the front end helps the development team see the entire experience and grasp often complex backend services that need to be translated to the front end. Having a solid foundation in place helps the “walls” of the application stand to create a better front end experience for the user.
USER RESEARCH
Continuous research is needed throughout every phase of the design process, especailly when creating complex applications. Having the ability to test, analyze, and retest desgins and concepts helps build stronger applications for users and reduces friction during use. Having a large persona and proto-persona library to work from helps keep designs on track with teams and is the fall back to when development teams have questions during the development process.
Let’s Connect
Interested in working together?
I’m always open to new opportunities, interesting projects, and coversations about how design can drive business impact.
Contact Me
Looking for help with your next product or design? I'm always open to looking for new opportunities to help you grow. Let's talk!