Data Center World Global Campaign
Data Center World (DCW) was looking for an increased brand presence due to a decrease in attendance at their shows. The DCW team created a multifaceted campaign that included 4 personas and targeted those individuals though an A/B testing campaign, target banner ads, and targeted emails. This campaign needed to be carried over into the on-site show experience to create brand consistency and recognition.
Pop Up Ad
A/B Test Landing Page Mock